Subway staircase with red walls seen from below

Storiesfor those whosee further

Person wearing an astronaut helmet in a dark forest

LOSAMO is a brand studiothat thinks through urban culture

We build product brands that want to be desired, not just seen.

LOSAMO blends “Los”, the collective, with SAMO, the tag Basquiat sprayed on New York walls before becoming one of the most valuable artists in the world. The idea is the same: creating value from what hasn’t been noticed yet.

Every day we follow how Gen Z and millennials behave, dress and consume through our own urban culture media outlet. That reading is where our positioning, identities and launches come from. The look is urban, but what we deliver are brand decisions.

Services

Four practices to build brands that become references. We work in projects, with a clear start, scope and delivery.

Sticker on a New York storefront reading wake me up when I’m famous. Photo: New York Said / Unsplash

Brand strategy

  • Business and market diagnosis
  • Positioning and value proposition
  • Cultural territory and brand platform
Heart drawn in black ink on a white wall with the word love. Photo: New York Said / Unsplash

Brand identity

  • Visual identity
  • Verbal identity and tone of voice
  • Brand guidelines and application system
New York subway car covered in graffiti in 1973. Photo: Erik Calonius / Documerica

Creative direction & film

  • Campaign and product launch concepts
  • Brand films and editorial content
  • Drops, collections and limited editions

The foundation

Cultural intelligence

  • Gen Z and millennial behavior insights
  • Urban culture trends applied to business
  • Workshops for marketing and product teams

Approach

Before making anything, a brand decides who it is. Our process goes from cultural insight to a brand out in the world.

Immersion01

Immersion and strategy

Cultural reading. We dive into the business, the product, the market and the audience’s culture to understand where the brand stands and where it could be.

Brand decisions. We define positioning, differentiation and cultural territory: the choices that guide everything that follows.

Expression02

Identity and narrative

Visual brand. Logo, typography, palette and an application system that make the strategy recognizable.

Verbal brand. Tone of voice, messaging and narrative, the foundation for campaigns, scripts and films.

Launch03

The brand in the world

Creative direction. Campaign concepts, product launches, films and brand content.

Results. At the end of each cycle, we measure what changed for the brand and for the business.

Cases

Before building brands for others, we built our own.

Cases coming soon.

Let’s build your brand

Tell us where your business is today and what you want the brand to be two years from now. We reply within two business days.